British Vogue Feature, November 2023 Issue
It is with immense joy and gratitude that I share the exciting news: AUREI LÚA, our luxury, slow fashion womenswear brand, has been featured on the Designer Profile page in British Vogue! This marks a significant moment for us, a testament to our commitment to empowering women through thoughtful and intentional design.
Founded in 2021, AUREI LÚA has been on a journey to redefine sustainability in Australia's fashion market, and I am honoured to have our story highlighted by such a prestigious publication. British Vogue recognised our brand as a pioneer in the slow fashion movement, applauding our efforts to challenge the fast-paced, throwaway culture that dominates the industry.
At the heart of AUREI LÚA is a dedication to creating timeless pieces that empower women not just through fashion but through a deep sense of purpose and consciousness. Every design reflects our commitment to redefining beauty standards and instilling confidence in the women who choose to wear AUREI LÚA.
I am particularly proud of our innovative initiative, the "Return to Repurpose." This was featured prominently in British Vogue, shedding light on our mission to address sustainability issues in Australia's fashion market. The initiative encourages our cherished customers to send back their old AUREI LÚA pieces, which we lovingly transform into new, beautiful creations, or enter them into the appropriate waste stream. This is more than a fashion statement; it's a conscious effort to combat textile waste and contribute to a circular fashion economy.
As a designer, it's immensely fulfilling to see our brand's ethos embraced and celebrated on a global platform. British Vogue's recognition of AUREI LÚA's dedication to sustainability through the Return to Repurpose initiative is a testament to the impact we are making. It reinforces our belief that fashion and sustainability can go hand in hand, setting a positive example for the industry.
To our incredible AUREI LÚA team and all our supporters, thank you for being a part of this remarkable journey. This feature in British Vogue is not just an acknowledgment of our achievements but a collective achievement for everyone who believes in the power of fashion to make a positive change. Here's to more milestones, more conscious creations, and a future where empowerment and sustainability define the fashion landscape.
Find the 2023 November Issue of British Vogue here: https://www.vogue.co.uk/article/vogue-house-british-vogue-november-2023
Find a copy of our Designer Profile here: https://www.instagram.com/p/Cy4liZgq3gj/?img_index=1