Why the rebrand?

When I first founded Aurei Lúa in 2021, it was a part of my journey as a fashion design student. As part of my Bachelor of Design (Fashion) assessment, I took on the challenge of doing everything myself—branding included. However, branding and graphic design have never been my strong suit, and while it was a great learning experience, both I and the brand have grown since then.

Over the past three years, Aurei Lúa has evolved. I’ve refined my vision as a designer, and the brand itself has shifted in ways that now feel more aligned with who I am and what I want it to represent. That’s why I decided it was time for a rebrand—a fresh start, one that reflects the true essence of Aurei Lúa as a luxury womenswear label with a conscience.

To bring this vision to life, I worked with Catia from CC Creative Studio. Together, we created a new look that feels more authentic to the brand—feminine, luxurious, and intentional. Aurei Lúa now embodies what I’ve always wanted it to be: a celebration of femininity, sustainability, and beauty, with the tagline "luxury with a conscience."

While I’m incredibly proud of the journey we’ve been on so far, this rebrand marks a new chapter for Aurei Lúa—one that continues to honour our core values of caring for the earth and crafting timeless, beautiful clothing. Here’s to the next phase!